Two decades building the discipline of B2B media.
I started my career in B2B technology publishing, representing leading enterprise tech brands including InformationWeek, Network Computing, and Dark Reading to companies like Microsoft, VMware, Citrix, and Cisco. That foundation gave me something rare: a deep understanding and respect for technology and how it serves the needs of its buyers.
That led to 12 years at Just Global where I was promoted six times, starting as a media planner and eventually overseeing all Account Managers as SVP, and building the agency's first Campaign Strategy function. I built a 20-person team, developed global media planning playbooks, and ran training curricula across demand gen, ABM, programmatic, and data privacy.
After a period of independent consulting — including as a strategic demand gen advisor and helping B2B technology brands navigate new agency selection — I joined BlueWhale Research as General Manager, where I built a demand generation agency services division from scratch, drove 30% YoY revenue growth, and served on the Executive Leadership Team.
I believe great media strategy starts with deep audience understanding and ends with measurable impact on business outcomes.